Table of Contents

Foreword by Dan Poynter
About the Authors
Preface
Acknowledgments

CHAPTER 1
Before You Spend Your Time and Money
Probing Questions to Answer Before Pursuing Self-Publishing

CHAPTER 2
A Closer Look at the Publishing Industry
Publishing Alternatives and Pros and Cons About the Industry

CHAPTER 3
Taking Care of Business Understanding the Business Side: Pricing, Printing Costs, and Profit Analysis

CHAPTER 4
Setting Up Your Publishing Company
Fundamentals of Starting a Business

CHAPTER 5
Before You Publish Your Book
Essential requirements for a book: ISBN, LCCN, copyrights, bar codes
Common Mistakes Made by New Authors

CHAPTER 6
Designing Your Book to Sell
Helpful Tips for Your Appealing Book Cover

CHAPTER 7
Producing Your Book
Interior Book Design, Trim Size, Paper Stock, and Selecting a Printer

CHAPTER 8
Promoting And Marketing Your Book
Designing a Successful Publicity Campaign & Media Release for Your Book

CHAPTER 9
Developing A Marketing Plan
Writing Your Marketing Plan and Budget

CHAPTER 10
Special Section: Tips & Resources for Women & Minorities
Advice and Resources for Women and Minority Writers

CHAPTER 11
New Tools for the Millennium
Alternative Publishing Options: E-books, Print-on-Demand, E-zines

CHAPTER 12
Dynamic Literary Organizations
Publishing, Writing, Reading Organizations that Support Authors

CHAPTER 13
Marketing Your Book on the Internet
Setting Up Your Website, Domain Names, Designing Your Website, Building Traffic,and Merchant Accounts

CHAPTER 14
Success Stories: Five Stories from Bestselling and Popular Authors who Self-Publish Their First Books.

Conclusion
Afterword
Appendix
Resource Guide
Self-Publishing Book Production Schedule
Sample Forms: ABI, ISBN ,Copyright, and LCCN
Bibliography/Recommended Reading
Glossary of Common Industry Terms
Index